Metrics of successful websites and companies

Presenter: Danai Avratoglou
Date: 17 March 2017


In the global on line environment, comprehending the practices of websites adoptions by enterprises is becoming increasingly important. This study investigates the correlation of the implementation of specific websites metrics to a company's home page, with the revenues of U.S.A.'s most successful companies. The metrics that are examined are related to the website's quality and usability as well as to the user's satisfaction. The companies that are under examination are taken from the Fortune 500 list of 2016. The results indicate that regardless the industry that a firm belongs to there are specific metrics that are associated with the success of an enterprise (in terms of its revenue) according to their implementation or the avoidance of their use.